Thanks to the internet, companies sell their products globally. With so many products on the market, companies will need salespeople and marketing to get the job done. If you think you would be good at selling the merits of a product, then you should consider a career in Marketing, Sales & Service.

Associate of Science Degree

The Associate of Science Degree in Business Administration with a Major Concentration will be awarded upon completion of the degree requirements, including general education and other graduation requirements as described in the college catalog. In addition to completing the Business Administration requirements.

 

MARKETING CONCENTRATION

This program prepares individuals to undertake and manage the process of developing both consumer and business markets, and communicating product benefits to targeted market segments. This includes instruction in buyer behavior and dynamics, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising methods, customer service, retailing, and applications for specific products and markets.

Program Learning Outcomes

In addition to outcomes for the Businesses Administration certificate, on successful completion of the Marketing concentration, students should be able to:

  • Develop and implement marketing strategies.
  • Develop a comprehensive marketing plan.
  • Construct and implement a promotional program.
  • Research and analyze consumer decision parameters.

 

Business Administration Major Core Requirements (18 Units)

Required Courses for Marketing (12 Units)
Required Courses Title Units
MKT-20 Principles of Marketing 3
and select another 9 Units from the following:
MKT-40 Advertising 3
MKT-41 Techniques of Selling 3
MKT-42 Retail Management 3
BUS-51 Principles of Electronic Commerce 3
BUS-80 Principles of Logistics 3

 

Course Schedule 2019-2021

Course FALL 2019 SPRING 2020 FALL 2020 SPRING 2021
MKT-20

MKT-40
MKT-41
MKT-42
BUS-51
BUS-80
Course schedules are subject to change.  

 

Resources